A buy-out should be good news.

So why will members be worried when they hear about it? And what does that mean for your chances of everything going smoothly?

How you talk to members affects what they do. Whether that’s making better choices in a de-risking exercise, or steering clear of a scam. Something as simple as your choice of words can change a scary and confusing process into something coherent, accessible and reassuring. Your communication strategy creates a story for your members. How you shape that story can build your members’ confidence - in their own decisions and, of course, in you and your chosen insurer.

You have a lot to think about on the journey to buy-out. But the one thing that underpins them all is the trust of the member. And that comes from your communication.

Join Joe Craig, from pensions communication experts Quietroom and Roisin O’Shea from Rothesay as they
give insights into the bulk annuity market and discuss
all things communication.

They will cover: