Website

Our website is central to our communication strategy. It boasts one of the most comprehensive events calendars in the pensions industry as well as detailed sponsor pages. The website is regularly updated with topical content and enhanced to improve its user experience in line with digital advances.

2,198 visits 73% first time

Number of visitors during January 2017 and how many are visiting for the first time

Key facts

•   During quarter four the website received 7,098 page views
•   Online referrals come via Professional Pensions, Engaged Investor, Hymans and Red Line Voting

The Events Calendar is one of the most popular pages

02:31 mins

Average time spent viewing content on the website

 The bounce rate (number of people leaving the website upon entry) has decreased
by 11% since the launch of the new
look website on 12 October 2016

Twitter

We use Twitter to broadcast relevant, engaging content to the pensions and trustee community. In particular we promote content from our sponsors, including items such as events, reports and company updates. Below is
a snapshot of our activity in January 2017:

A tweet promoting February’s member conference attracted

659+

tweet views

Key facts

11,000+

people watched our Twitter activity

986+

people viewed our most popular tweet

•   986 was the highest number of impressions recorded in a single day
•   Sponsors are tagged into tweets to promote and endorse their content
•   We actively promote sponsor content during member events
•   Each event concludes with the launch of a dedicated summary page which includes
  the speakers and presentations from the day