Get seen. - Click here to read full infographic
Helping our sponsors to communicate their brands and get noticed through our digital channels.
Website
Our website is central to our communication strategy. It boasts one of the most comprehensive events calendars in the pensions industry as well as detailed sponsor pages. The website is regularly updated with topical content and enhanced to improve its user experience in line with digital advances.
1,565 visits 70%
Number of visitors between Oct 2016 and Dec 2016, and how
Key facts
Since the launch of the new look website on October 12 2016, there have been over 5,500 page views
Online referrals come via Professional Pensions, Engaged Investor, Hymans and Red Line Voting
The Events Calendar is one of the most popular pages
02:17 mins
Average time spent viewing content on the website
The bounce rate (number of people leaving the website upon entry) has decreased
by 11% since the launch of the new
look website
We use Twitter to broadcast relevant, engaging content to the pensions and trustee community. In particular we promote content from our sponsors, including items such as events, reports and company updates. Below is
a snapshot of our activity in November 2016:
Winter conference
22 November 2016
5,505+tweet views
93engagements
Key facts
14,100+people watched our Twitter activity
1,055+people viewed our most popular tweet
5,505 was the highest number of impressions recorded in a single day
Sponsors are tagged into tweets to promote and endorse their content
We actively promote sponsor content during member events
Each event concludes with the launch of a dedicated summary page which includes the speakers and presentations from the day
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